Quietly Carbon Neutral


Type:

CauseWriter.ai generates 750k to 1M words for good every day and some of our clients asked about the energy involved with the use of AI. This is also something that our parent company, Whole Whale a Marketing and Analytics Agency focused on nonprofits cares a lot about.

Why “quietly”?
There are still a lot of unknowns about energy costs related tokens, querries, and model training. Rather than just waiting until we can get perfect numbers we are trying to figure it out with the current information we have. Additionally, we work with a mix of the best models which all have different ranges just to make it more difficult to calculate. Here is our current approach, it will evolve as new data emerges:


So how much energy does 1M AI processed words consume in kWh?

Processing 1 million words with modern AI models (like Gemini 2.5 Pro, GPT-4o, or Claude 3.5) uses between 0.03 and 2 kilowatt-hours (kWh)—about the same energy as running one LED lightbulb for a week. However this cost doesn’t include the cost of training the foundation model which is where the true energy costs live. This is clearly a big asterisk on the following calculation but it is still important consideration that the cost of these current models have already been realized and this now like driving on a road that is already built. Though to be intellectually honest, that road might have cut a path through a forest.

Estimated Monthly Energy Consumption for AI Inference (1M Words / ~1.33M Tokens)

ModelInput WordsOutput WordsTotal TokensEnergy per Token (Wh)Monthly Energy (kWh)Source
OpenAI GPT-4o1,000,0001,330,0000.00002 (lower bound)0.03Epoch AI
0.0003 (upper bound)0.4Epoch AI
0.0015 (conservative max)2.0arXiv 2024
Anthropic Claude 3.51,000,0001,330,0000.00002 (lower bound)0.03Epoch AI
0.0003 (upper bound)0.4Epoch AI
0.0015 (conservative max)2.0arXiv 2024
Google Gemini 2.5 Pro1,000,0001,330,0000.00002 (lower bound)0.03Epoch AI
0.0003 (upper bound)0.4Epoch AI
0.0015 (conservative max)2.0arXiv 2024

Assumptions Based on Research

  • Word to Token Conversion: 1 word ≈ 1.33 tokens, so 1 million words = 1.33 million tokens.
  • Energy per Token:
    • Lower bound: 0.00002 Wh/token (efficient/average case)
    • Upper bound: 0.0003 Wh/token (pessimistic “worst case”)
    • Max: 0.0015 Wh/token (conservative, rarely exceeded)
  • Monthly Energy Consumption: = Total Tokens × Energy per Token ÷ 1,000 (to get kWh)

Research Sources on Energy Cost of AI


Carbon Neutral Chat Tool | CauseWriter.ai

CauseWriter.ai has chosen terrapass to cover the cost of the growing tokens processed per month at the highest estimates.

CauseWriter.ai — Monthly AI Inference Energy Use

MetricEstimate
Words processed per day1,000,000
Words processed per month30,000,000
Approx. tokens per month40,000,000
Energy per 1M words (highest est)2 kWh
Monthly energy (kWh)60 kWh

Calculation Details

1 word ≈ 1.33 tokens → 30M words ≈ 40M tokens
We also hope that by increasing the number of words for good created, the work our users do helps offset even more in a larger context.

1 million words/day × 2 kWh = 2 kWh/day

30 days × 2 kWh/day = 60 kWh/month

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