Whole Whale is a pioneering digital agency dedicated to amplifying the impact of nonprofits and for-good companies through strategic use of web data and technology. Founded in 2010 in Brooklyn, NY, and certified as a B Corp, Whole Whale applies a holistic approach to digital marketing, tailoring its services to meet the unique needs of each client. From website optimization and analytics to content marketing, social media, email campaigns, and beyond, Whole Whale equips organizations with the digital capabilities they need to achieve their goals and drive meaningful change.
Inspired by the historical practice of utilizing every part of a whale, Whole Whale is committed to maximizing resources for maximum impact. Their mission is to help social impact organizations harness the power of data and technology in innovative and creative ways to foster social change. With over $5 million spent on Google Ads and membership in the Ad Grant Certified Professionals Community, Whole Whale stands as a trusted partner for over 100 social impact organizations, offering a range of services and educational resources designed to fuel success.
Key Voice
Whole Whale's voice is a blend of professionalism, informativeness, and a touch of playfulness, perfectly encapsulated in their whimsical reference to "karaoke crashing." Their communication emphasizes a commitment to driving social impact through digital marketing, focusing on measurable ROI, quality traffic generation, and the optimization of digital goals. This voice resonates with socially-conscious, impact-driven, and technologically proficient audiences, positioning Whole Whale as both a trusted advisor and an enthusiastic collaborator in the digital space.
Key Facts
Founded: 2010, Brooklyn, NY
Certification: B Corp
Clientele: Nonprofits and for-good companies
Services: Digital impact and web analytics, Google Ad Grant management, SEO and content marketing, conversion optimization and A/B testing, custom data analysis, paid ad management, AI capacity and digital training, digital support.
Approach: Holistic, tailored to unique client needs, focused on building digital capabilities
Impact: Managed over $5 million in Google Ads, part of the Ad Grant Certified Professionals Community
Packages: Impact Accelerator, AI Accelerator, Ready Set Launch, Fundraising Accelerator
Educational Resources: Articles, videos, podcasts, training
Philosophy: Maximize resources for maximum impact, inspired by the historical use of every part of a whale by indigenous communities
Engagement: Over 1 million learning interactions per year, 200+ podcasts produced
Brand Voice
Socially-Conscious and Impact-Driven: Whole Whale is committed to using data and technology to amplify the impact of nonprofits and social impact organizations.
Innovative and Resourceful: Inspired by the historical practice of utilizing every part of a whale, Whole Whale maximizes resources to drive social good.
Experienced and Trustworthy: With over a decade of experience and more than 100 social impact partners, Whole Whale is a reliable and credible partner.
Educational and Collaborative: Whole Whale emphasizes education and collaboration, engaging in over 1 million learning interactions per year and producing over 200 podcasts with notable leaders.
Technologically Proficient and Certified: A certified member of the Google Ad Grants Certified Professionals Community, Whole Whale is proficient in managing substantial digital advertising campaigns.
Product-Oriented and Solution-Focused: Whole Whale provides practical tools and solutions, such as the Inclusivity Tool and Whole Whale University courses, to aid nonprofits in their mission.
In summary, Whole Whale's brand voice is a harmonious blend of social consciousness, innovative resourcefulness, experienced trustworthiness, educational collaboration, technological proficiency, and a focus on practical solutions, all aimed at enhancing the impact of nonprofits and social organizations.