Research by: Nicholas Velarde
We analyzed 18 top companies with AI policies to identify trends in the rapidly changing field. When it is time to create your policy, check out our AI Policy Generator GPT.
Consistent Categories for AI Policies
- Trust and Transparency: All the websites emphasize the importance of trust and transparency in AI systems. This involves explaining how technology is used in decision-making, ensuring decisions are auditable and open for inspection, and disclosing how data is used and stored. For instance, Deloitte’s Trustworthy AI™ framework highlights the need for AI to be transparent and explainable, with a focus on fair and impartial use, robustness and reliability, and respecting user privacy.
- Ethical Principles and Guidelines: Each organization advocates for AI to adhere to ethical principles and guidelines. Common themes include the avoidance of harm, the promotion of fairness and justice, and the preservation of autonomy. Deloitte, for example, discusses core principles like impact, justice, and autonomy, echoing major schools of ethical philosophy.
- Responsibility and Accountability: There’s a strong focus on establishing who is responsible and accountable for the outputs of AI systems. This includes identifying the roles of various stakeholders like developers, testers, and management in ensuring ethical use of AI. The Deloitte AI Institute’s Trustworthy AI framework, for example, includes a dimension specifically for responsibility and accountability.
- Addressing Bias and Fairness: The need to actively identify and mitigate biases in algorithms and data is a recurring topic. This is crucial to prevent AI systems from perpetuating or amplifying societal biases. Deloitte’s framework, for example, includes specific measures for fair and impartial use checks.
- Safety and Security: Ensuring the safety and security of AI systems is another common element. This includes protection from cybersecurity risks and ensuring that AI does not cause physical or digital harm. Deloitte’s framework, for example, emphasizes the need for AI to be safe and secure.
- Adaptability and Continuous Learning: There’s an understanding that AI ethics is a rapidly evolving field. Hence, there’s a need for continuous learning and adaptation of policies and frameworks as new ethical challenges and technological advancements emerge. This is reflected in the discussion of AI ethics as a strategic business issue and the importance of a team approach to AI ethics in Deloitte’s insights.
- Legal and Regulatory Compliance: Compliance with existing laws and regulations is a foundational aspect. Organizations stress the importance of aligning AI practices with legal standards and preparing for future regulations in the field of AI ethics.
These elements reflect a growing consensus in the industry about the critical aspects of AI ethics and governance. They underscore the importance of developing AI in a way that is not only technologically advanced but also ethically sound and socially responsible.
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Company Breakdown of Policy and Position
Wired
Policy URL:
https://www.wired.com/about/generative-ai-policy/
Sentiment of Use:
Wired’s approach to using generative AI is cautious and responsible, with a strong commitment to journalistic integrity. They emphasize the importance of human oversight in AI’s application to maintain the authenticity and quality of their content.
Key Outline of Policy:
Wired’s policy prohibits the use of AI for writing or editing editorial text, including stories and newsletters, due to concerns about accuracy, bias, and originality. However, they are open to using AI for generating suggestions like headlines or social media posts, and for brainstorming story ideas, under human supervision.
Deloitte
Policy URL: https://www2.deloitte.com/us/en/pages/deloitte-analytics/solutions/ethics-of-ai-framework.html
Sentiment of Use:
Deloitte advocates for the responsible and ethical application of AI, emphasizing the importance of trust and integrity. They focus on the beneficial impact of AI on businesses and society, while ensuring compliance with ethical standards and regulations.
Key Outline of Policy:
Deloitte’s Trustworthy AI™ framework guides organizations on ethical AI usage. It includes dimensions like fairness, transparency, accountability, privacy, and security. The framework addresses common risks and challenges related to AI ethics and governance.
Policy URL:
https://ai.google/responsibility/principles/
Sentiment of Use:
Google emphasizes a responsible, beneficial, and ethical approach to AI, ensuring its advancements align with societal norms and values. They prioritize the positive impact of AI on society while acknowledging the need for careful management of potential risks.
Key Outline of Policy:
Google’s AI principles focus on social benefit, avoiding bias, safety, accountability, privacy, high scientific standards, and availability for acceptable uses. They stress on developing AI that is beneficial, fair, safe, private, and accountable, adhering to rigorous ethical and professional standards.
IBM
https://www.ibm.com/impact/ai-ethics
Sentiment of Use:
IBM’s sentiment towards AI use is centered on trust and transparency. They focus on ethical leadership in AI, underlining the importance of AI systems being explainable, fair, and fostering trust.
Key Outline of Policy:
IBM’s AI policy emphasizes the need for AI systems to be transparent, fair, and explainable. They advocate for AI that enhances human intelligence, respects user data privacy, and is aligned with human rights and values.
Meta
Policy URL:
https://ai.meta.com/responsible-ai/
Sentiment of Use:
Meta focuses on responsible and ethical AI development, emphasizing fairness, inclusivity, and transparency. They are committed to advancing AI in a way that respects individual rights and societal values.
Key Outline of Policy:
Meta’s responsible AI framework includes principles around fairness, safety, privacy, inclusivity, and transparency. They stress on creating AI systems that are equitable, secure, and respect user privacy, with a strong emphasis on preventing biases and ensuring that AI technologies are accessible and understandable.
Walmart
Sentiment of Use:
Walmart is committed to using AI responsibly and ethically, focusing on enhancing customer experiences and business operations. Their approach emphasizes AI’s role in improving lives and serving customers better.
Key Outline of Policy:
Walmart’s responsible AI pledge includes commitments to ethical AI use, with an emphasis on transparency, fairness, and accountability. They aim to use AI to support their business goals while ensuring that their practices align with ethical standards and positively impact customers and communities.
Cigna
Policy URL: https://newsroom.thecignagroup.com/the-cigna-group-approach-to-ethical-ai-practices
Sentiment of Use:
Cigna emphasizes ethical AI practices that align with their commitment to health and well-being. They focus on AI use that is responsible, enhances healthcare services, and respects patient privacy and data security.
Key Outline of Policy:
Cigna’s approach to ethical AI practices in healthcare includes ensuring fairness, accountability, and transparency in AI systems. Their policy likely covers the importance of using AI in a way that benefits patients and healthcare providers, while adhering to strict data privacy and ethical standards.
Dell
Sentiment of Use:
Dell Technologies’ sentiment towards AI is focused on positive societal impact and ethical responsibility. They emphasize AI’s role in enhancing lives, solving complex problems, and being developed with social needs and environmental sustainability in mind.
Key Outline of Policy:
Dell’s Ethical AI Principles outline that AI should be beneficial, equitable, transparent, responsible, and accountable. This includes designing AI to avoid biases, ensure safety and reliability, respect privacy and security, and comply with global laws and corporate conduct. They also stress the importance of regular reviews by legal, ethics, technical, and business professionals to ensure ongoing compliance and transparency.
Pfizer
Sentiment of Use:
Pfizer’s approach to AI in healthcare is centered on responsibility, aiming to harness AI’s potential in a way that improves healthcare outcomes while ensuring ethical standards and patient safety.
Key Outline of Policy:
Pfizer outlines three key principles for the responsible use of AI in healthcare: ensuring that AI solutions are guided by healthcare professionals, making AI understandable and transparent to users, and maintaining a continuous commitment to privacy and security in AI applications.
Wells Fargo
Sentiment of Use:
Wells Fargo’s sentiment towards AI use emphasizes responsibility and ethical application. They focus on using AI to enhance customer experiences and banking operations while ensuring fairness and ethical compliance.
Key Outline of Policy:
Wells Fargo’s approach to building responsible AI involves ensuring fairness, transparency, and accountability in their AI systems. The policy likely covers the use of AI in various banking services, with a strong emphasis on promoting ethical use and avoiding biases.
Intel
Policy URL: https://www.intel.com/content/www/us/en/policy/policy-artificial-intelligence.html
Sentiment of Use:
Intel is committed to advancing AI technology responsibly and ethically. They focus on harnessing AI’s potential for societal benefits while consciously addressing and mitigating potentially harmful uses.
Key Outline of Policy:
Intel’s AI policy emphasizes promoting AI for good and avoiding harmful applications. The policy likely outlines principles for responsible AI development and usage, focusing on ethical considerations, safety, and societal impact.
HP
Policy URL(s): https://www.hpe.com/us/en/solutions/artificial-intelligence/ethics.html
https://www.hpe.com/us/en/newsroom/blog-post/2021/04/innovation-in-the-ethics-of-ai-at-hpe.html
Sentiment of Use:
HP places a strong emphasis on ethical AI development, prioritizing individual privacy and security. Their approach is to ensure that AI applications are secure, reliable, and free from unintended or malicious use.
Key Outline of Policy:
HP’s AI ethics and principles highlight the importance of respecting individual privacy, ensuring security, and preventing errors in AI systems. They focus on creating AI solutions that are ethical, transparent, and align with the broader goals of societal benefit and technological innovation.
Lockheed Martin
Sentiment of Use:
Lockheed Martin’s approach to AI, particularly in the context of their Aegis Combat System, is focused on enhancing defense capabilities while ensuring safety and reliability. Their use of AI is driven by the goal of improving decision-making and operational efficiency in complex environments.
Key Outline of Policy:
The policy details the integration of AI into defense systems like Aegis, emphasizing the enhancement of situational awareness and decision support while maintaining the highest standards of safety and reliability in mission-critical applications.
Cisco
Sentiment of Use:
Cisco’s sentiment towards AI is focused on leveraging technology to foster an inclusive future, with a strong emphasis on ethical responsibility. They aim to harness AI’s benefits while mitigating potential harm.
Key Outline of Policy:
Cisco’s Responsible AI Framework is based on six principles: Transparency, Fairness, Accountability, Privacy, Security, and Reliability. This framework is integrated into their model creation, data selection, and throughout the lifecycle of AI applications in products, services, and operations, ensuring these principles guide their AI development and usage.
Best Buy
Policy URL: https://www.bestbuy.ca/en-ca/help/policies-and-terms-and-conditions/policy-on-the-use-of-gen-ai
Sentiment of Use:
Best Buy is utilizing generative AI to enhance the online shopping experience, focusing on providing timely and helpful information about technology and electronics. They are committed to using AI in a way that is ethical and responsible.
Key Outline of Policy:
The policy includes using AI-generated content for blog posts, product category explanations, and Marketplace seller overviews, with transparency about AI-assisted content. They emphasize accuracy by reviewing and fact-checking AI-generated content. Privacy is upheld by not using AI for processing personal data, and ethical considerations include thoughtful usage, internal guidelines, and transparency in AI implementation.
Oracle
Policy URL:
https://www.oracle.com/artificial-intelligence/
Sentiment of Use:
Oracle’s sentiment towards AI is centered on innovation and practical application in business. They aim to integrate AI into various business functions to enhance efficiency, decision-making, and customer experience.
Key Outline of Policy:
Oracle’s AI policy is likely focused on integrating AI across their product suite, with an emphasis on data-driven insights, automation, and enhancing business processes. They would typically prioritize security, scalability, and aligning AI applications with business needs.
Salesforce
Policy URL: https://www.salesforce.com/news/stories/ai-acceptable-use-policy/
Sentiment of Use:
Salesforce’s approach to AI is centered on ethical use, aiming to leverage AI’s potential in a way that aligns with societal values and customer needs. They emphasize the responsible use in their AI applications to drive positive outcomes in business processes and customer relations.
Key Outline of Policy:
The policy likely focuses on ensuring AI applications in customer relationship management are ethical, transparent, and aligned with customer interests. It would include guidelines for fair use, data privacy, and enhancing user experience through AI-driven insights.
Visa
Policy URL: https://www.visa.com.sg/dam/VCOM/regional/ap/documents/vca-building-inclusive-trustworthy-ai.pdf
Sentiment of Use:
Visa demonstrates a commitment to using AI responsibly and ethically, focusing on inclusivity, fairness, and trustworthiness. Their approach is geared towards leveraging AI to enhance financial services and customer experiences, with an emphasis on ethical considerations and accountability.
Key Outline of Policy:
Visa’s AI policy revolves around using AI in a way that is fair, transparent, and accountable, particularly in the financial sector. This includes initiatives like the AI Fairness Toolkit, which helps in building AI solutions that are balanced in terms of accuracy, fairness, and business outcomes.
