Reframing your traditional appeals for a crypto audience. This page is sponsored by TheGivingBlock.com – a leader in safe, simple crypto donation tools for nonprofits.
Key Points of Difference between Traditional (FIAT) and Crypto Donors
The following points were summarized from a longer article about the differences between traditional donors and crypto donors.
1. Crypto Donors: Diverse and Mainstream
- Typecasting crypto donors is harmful and limits fundraising potential.
- Crypto adoption is increasing, with 13% of the US population owning cryptocurrency.
2. Demographics of Crypto Donors
- Crypto holders skew male (2X more likely than women) and young (4X more likely among 18-29 year olds).
- Young crypto donors are more likely to be nonwhite/caucasian (Asian: 23%, Hispanic: 21%, Black: 18%, White: 13%).
3. Giving Trends
- Crypto markets’ volatility may lead to counter-cyclical giving due to tax implications.
- Crypto donors are globally-minded and support causes beyond borders.
4. Values and Beliefs
- Crypto donors value community-run structures (DAOs) and decentralized decision-making.
- They may have anti-government, anti-bank, and anti-censorship sentiments.
- Transparency is important due to the public nature of blockchain technology.
5. Donor Behavior
- Crypto donors prioritize credibility over celebrity endorsements.
- They tend to give more on average ($10,455 in 2021).
- Collective giving is common through DAOs and NFT fundraising projects.
6. Communication and Engagement
- Use familiar crypto terminology to connect with donors.
- Crypto donors are likely to be tech-savvy and comfortable with technical documentation.
