Crypto Donor Framing




Reframing your traditional appeals for a crypto audience. This page is sponsored by – a leader in safe, simple crypto donation tools for nonprofits.

Key Points of Difference between Traditional (FIAT) and Crypto Donors

The following points were summarized from a longer article about the differences between traditional donors and crypto donors.

1. Crypto Donors: Diverse and Mainstream

  • Typecasting crypto donors is harmful and limits fundraising potential.
  • Crypto adoption is increasing, with 13% of the US population owning cryptocurrency.

2. Demographics of Crypto Donors

  • Crypto holders skew male (2X more likely than women) and young (4X more likely among 18-29 year olds).
  • Young crypto donors are more likely to be nonwhite/caucasian (Asian: 23%, Hispanic: 21%, Black: 18%, White: 13%).

3. Giving Trends

  • Crypto markets’ volatility may lead to counter-cyclical giving due to tax implications.
  • Crypto donors are globally-minded and support causes beyond borders.

4. Values and Beliefs

  • Crypto donors value community-run structures (DAOs) and decentralized decision-making.
  • They may have anti-government, anti-bank, and anti-censorship sentiments.
  • Transparency is important due to the public nature of blockchain technology.

5. Donor Behavior

  • Crypto donors prioritize credibility over celebrity endorsements.
  • They tend to give more on average ($10,455 in 2021).
  • Collective giving is common through DAOs and NFT fundraising projects.

6. Communication and Engagement

  • Use familiar crypto terminology to connect with donors.
  • Crypto donors are likely to be tech-savvy and comfortable with technical documentation.

AI Tools & Resources

Bite-sized AI learning via Email

Learn AI prompting and fundamentals in 3-weeks.

* indicates required