What emotions does your content evoke in people?
The success of your messaging depends on the emotional states you bring people through, use this tool to understand how your content makes people feel.
The Yale Center for Emotional Intelligence’s Mood Meter provides a fascinating framework for understanding why The Onion’s acquisition of InfoWars is so strategically brilliant. Fear-based media like InfoWars typically operates in the high-energy, low-pleasantness quadrant (red zone) — where emotions like enraged, panicked, and stressed dominate. The Onion, meanwhile, works in the high-energy, high-pleasantness quadrant (yellow zone) — where emotions like surprised, upbeat, and excited live.
