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The Yale Center for Emotional Intelligence’s Mood Meter provides a fascinating framework for understanding why The Onion’s acquisition of InfoWars is so strategically brilliant. Fear-based media like InfoWars typically operates in the high-energy, low-pleasantness quadrant (red zone) — where emotions like enraged, panicked, and stressed dominate. The Onion, meanwhile, works in the high-energy, high-pleasantness quadrant (yellow zone) — where emotions like surprised, upbeat, and excited live.
