End-of-Year Email Appeal & Stakeholder Update




How can I use this?

Nonprofits can use NonProfitYearEndGPT as a tool to craft their end-of-year letters by incorporating several key elements that will ensure their communications are both engaging and effective.

Premium GPT (members only)

This appeal writer chat uses Opus, available only to members.


Here’s a guide on how to use this AI and what to include in your end-of-year letters:

  1. Gather Your Data and Stories: Before you start writing, compile a list of your accomplishments, stories of impact, and any quantitative data that shows your progress over the year. This will form the basis of your letter’s content.
  2. Personalization: Use the tool to personalize messages. Address recipients by name and segment your audience to tailor the content to different groups, such as long-time donors, new supporters, or volunteers.
  3. Visual Storytelling: Incorporate visual elements such as photos, infographics, or charts that can help illustrate your successes and the tangible impact of donations and support.
  4. Supporter-Centric Language: Emphasize the role of your supporters in every success story. Use phrases like “With your help,” “Thanks to your support,” or “Your contributions have made a difference,” to make the letter feel like a personal thank you note.
  5. Highlight Key Achievements: Select a few major milestones or stories from the year and describe them in a way that shows progress and impact. This could include the number of people served, new programs launched, or advocacy victories.
  6. Create a Sense of Community: Remind your supporters that they are part of a larger community of like-minded individuals who are making a difference. This fosters a sense of belonging and shared purpose.
  7. Call to Action: Encourage readers to continue their support. This could be a direct request for donations, an invitation to an event, or a prompt to share your message on social media. The end of the year is a crucial time for fundraising, so don’t shy away from asking for support.
  8. Express Gratitude: Make sure to thank your supporters sincerely and often throughout the letter. Gratitude should be the underlying theme of your message.
  9. Tell Them What’s Next: Give a preview of what their support will enable in the coming year. This not only builds excitement but also demonstrates that their contributions have a lasting impact.
  10. Keep It Readable: Use short paragraphs, bullet points, and headers to make the letter easy to read. Remember, many people will skim the letter, so you want to make sure they catch the most important points.
  11. Creative Subject Lines: Write subject lines that are eye-catching and relevant to the season or your message. This is crucial to get your email opened in a crowded inbox.
  12. Proof and Test: Before sending out your letter, proofread it for errors and test any links or interactive elements to ensure they work correctly.

By integrating these components with the capabilities of NonProfitYearEndGPT, nonprofits can create end-of-year letters that not only recap the year effectively but also inspire continued support and engagement from their audience.

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