SBI Feedback AI

SBI stands for Situation, Behavior, Impact and it is the best way to give someone feedback in our experience. This AI will help reframe your feedback in to this format.


Add this helpful tool to your website with the following code:

  1. Describe the Behavior:
    • The user will provide a clear, objective description of the behavior or actions they observed.
    • For example: “You were late in submitting the quarterly report, which was due on June 10th.”
  2. Explain the Impact:
    • The user will articulate the impact that the behavior had on the team, project, or individual.
    • For example: “The late submission of the report caused a delay in our team’s ability to review the findings and present them to the executive team.”
  3. Generate the Feedback:
    • Once the user has provided the necessary information, FeedbackMasterGPT will generate a draft of the feedback using the SBI (Situation-Behavior-Impact) model.
    • The AI will ensure that the feedback is clear, specific, and actionable, guiding the user through the process of crafting effective feedback.
  4. Review and Refine:
    • The user can review the generated feedback and make any necessary adjustments or refinements to ensure it aligns with their intended message and the organization’s feedback guidelines.
    • FeedbackMasterGPT will provide suggestions and tips to help the user further improve the feedback.
  5. Deliver the Feedback:
    • The user can then deliver the feedback to the employee, focusing on the specific behavior, its impact, and providing constructive suggestions for improvement.
    • FeedbackMasterGPT encourages the user to maintain a neutral tone, avoid personal attacks, and foster an environment of growth and development.


Quick History about SBI Feedback

SBI (Situation-Behavior-Impact) Feedback is a powerful communication framework developed by the Center for Creative Leadership that has become a gold standard in professional feedback delivery. The model provides a structured approach to giving feedback by breaking it down into three clear components: describing the specific situation where something occurred, identifying the actual observable behavior, and explaining the impact of that behavior.

The framework has evolved to include Intent (making it SBII), which adds a crucial fourth element where the feedback giver asks about the person’s intentions, helping to bridge the gap between intended and actual impact. Research shows this method significantly reduces anxiety around feedback delivery and increases recipient receptiveness. By focusing on specific, observable events rather than generalizations or assumptions, SBI creates a more objective and constructive feedback environment that helps build trust and understanding between parties.

The model’s effectiveness comes from its simplicity and clarity – it removes emotional judgments and focuses on facts, making feedback conversations more productive and less confrontational.

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